Websites are an entry point to the vast world of e-commerce. How your new website looks is important of course and every business owner has a definite idea about what that “look” should be. After all, a website serves as a dynamic entry portal into the entire scope of your business. A virtual grand lobby and storefront all in one!
Yet, to be a welcoming, effective sales concierge for any business, a great website must carefully harmonize the needs of three (3) demanding masters:
|the on-line consumer (impatiently searching for what you have or do)|
|the business owner (energetically seeking new and more frequent consumers)|
|the search engine gods (continuously improving algorithms to provide better search results)|
What we’re really great at is building custom integrated websites that harmonize with these special needs and for every budget.
What really counts with website design and integrated SEO practices is not just what search traffic sees when they get to your website–but what they don’t see that’s also essential.
Building a functional website is a big step for a business—but indispensable in today’s marketplace. An effective website is as important an entry point to the world of commerce as a “brick and mortar” storefront.
A well-designed website encourages search traffic to stay on purpose & on site longer. The longer they are on your site, the more pages they visit; the more they like what they see, the more likely they are to become a customer. Here are a few examples of central elements built into our custom websites to make traffic stick:
|Interactive videos, visuals & tools to narrow the search|
|Dynamic, interactive influencing features & social media|
|E-commerce functionality with support links, as required|
What’s Essential—but Invisible
So you have a great website. Now it’s all about how to attract prospective clients so they can find it? What’s your page rank and authority on Google? Do you have the right keywords, back links, meta tags, page structure, content or a blog?
Our SEO service package manages critical indexing elements such as these behind the scenes. SEO Optimization drives more qualified traffic to your website to establish rank, position & authority. Page rank matters. The higher your position on search engines for popular keywords, the more traffic you receive; the more traffic you receive, the more opportunity you have to convert a sale. By building up your rankings, you will increase how many people choose to land on your website and improve your conversion rates.
But what if ….your business doesn’t have the budget to implement our SEO service pack at the same time as your website design?
Here’s a BONUS: every website we develop is hardwired to receive search engine optimizing systems and tools. When your business is ready to receive the full SEO service treatment, we render in the essentials, activate your plug-ins and you’re ready to get indexed and do some serious e-commerce business in your local market niche.
M4Group uses state-of-the-art metrics technology to report monthly on your on-line rank status for all of the major search engines and social media platforms, including detailed analytics on website traffic and conversion rates.
All together the harmony of these integrated pieces market your brand 24/7 and create a powerful sales and marketing asset for your business to generate more leads and improve conversion rates.
It’s a website that incorporates best function with great form.
Website Development Packages at a Glance
Use this overview to select the level of custom designed website to suit your budget.