Social Media SEO
A few years ago, it would have been unthinkable to even use search engine optimization (SEO) and social media in the same sentence. After all, search engine optimization is serious work, comprised of time-consuming techniques designed to help boost a company’s search engine rank placement, presence and authority on the Internet.
Social media sites like Facebook, on the other hand, were all about communicating and connecting with your family, friends or customers in a more relaxed, “social” setting. Not any more!
These days, social media’s importance is skyrocketing in importance in the eyes of the search engines as evidenced by recent changes by both Google and Bing to validate the quality of the content found on websites. Search engines are now looking at the “authority” of the account holder and placing more importance on any links posted on sites like Twitter and Facebook. Those that make the grade are being rewarded with improved search engine page rankings—even for “regular” searches. View the elements we include in our Facebook custom pages and mini site development packages.
While there are some differences in the way Google and Bing are using information from social media sites to adjust their indexes, there are enough similarities to reconsider social media SEO as a serious strategy for business websites. Both are looking at the frequency that a particular link is posted (or re-posted) on the social media sites. They are also paying attention to what individual or business is doing the posting. If your links are being posted by what Google and Bing considered to be an authority, then the associated web page may see a boost in its search engine ranking.
While the links themselves may be “no follow” links, that isn’t stopping the search engines from adjusting the indexes and increasing the search engine rank placement for the web pages they point to. In fact, it appears as though “retweets” are fast becoming a new form of link building.
This development validates what many marketing experts have believed for more than a year now and this trend will likely continue and grow in importance. Why? Because it’s well known that Google places a premium on relevant content and quality sites and pages and tracks the number of people who liked your content well enough to share it with others.
These new search engine trends suggest that businesses should be encouraged to make it as easy as possible for others to share their website content or any links they contain. Adding a “retweet” function to your website or blog, for example, would be an example of how to dramatically increase the likelihood that your content will be shared by your visitors via Twitter.
Generally speaking, the more you can engage your customers on a social level, the more they will get to know, like and trust you. Once this occurs, you will find that sales increase and your customers will begin to promote you (and your message) without asking anything in return.
Take advantage of the power of Social Media and SEO Optimization strategies for your business. Call us today to discuss an optimizing program for social media that best suits your business needs.