Is a Pay-Per-Click (PPC) Campaign the Right Investment for my Business?
Highly-relevant PPC ad results on the first search engine results pages can definitely drive home some immediate results for your business. With more and more consumers than ever before looking for information on purchases and purchasing online, engaging consumers early in their online routines is essential. But, because it is a relatively recent phenomenon, many online business owners fail to realize the enormous potential a well-crafted PPC ad campaign has for increasing online presence and bringing more traffic to their website.
A Starting Point
Because your business only pays for each user click per ad, putting together a PPC campaign means setting a budget and the level of risk you are willing to take. Ask yourself what your existing customers are worth to your business in terms of their lifetime value. What are you prepared to spend to get more of them? Knowing this can help decide on which of the PPC search engine(s) would be the best starting point for you.
Pay-per-click advertising sounds simple enough. But its apparent simplicity can be deceiving! There are things to take into account behind the scenes before we launch a PPC campaign.
The M4 Group team brings an in-depth understanding of the PPC method of advertising and takes full advantage of every program option available. We help you find the options that suit your business and budget. Larger search engines, such as Google AdWords for example, are less risky because they already have excellent market coverage and user support. However, they are also the most expensive. Sometimes, creating a PPC campaign on social media sites, like Facebook, may prove to be a better value. Social media PPC ads are designed to fit defined customer profiles, age, gender, location and interests; so it can produce less costly, qualified leads, too. People who use social media like to share personal experiences and “likes” about everything–including your products and services.
Another venue, not known to many is Mobile PPC. Mobile ads are exactly where Google AdWords used to be in the good ole days where you could get them for pennies–although this won’t last forever as the word gets out. Another strategy is to use Mobile Marketing within your PPC campaigns and see how this fusion marketing tactic can boost your results.
Our team will do whatever research is necessary to better understand your business, your industry niche, and your competition. We make it easy, even for first-time advertisers online, to understand and prepare clearly-defined program goals, objectives and milestones for their own program. We investigate the details of the programs you select, keep an eagle eye on your bids, how your ad is performing and ensure your money is placed where it will get the best return.
To help you further, we have tools to monitor and bid, to track your return on investment, to help you shape your PPC ads, and to choose alternate keywords that may be better suited to a particular PPC search engine, but cost much less.
Our work includes, but is not limited to:
- Comprehensive Analysis
- Integration with Bid Management Tools
- Keyword Research, Analysis, and Application
- Landing Page Optimization
- Banner Campaigns
- Conversion Tracking Technology