Mobile FAQ

Select A Question:
1. How do customers opt-in to my mobile campaign?
2. What is a “double opt-in”?
3. How can I promote my mobile campaign to my customers?
4. What types of mobile campaigns can I create with your service?
5. What are the special rules regarding Text-to-Win Premium Sweepstakes?
6. What cellular carriers do you support?
7. Do I still need to find a Mobile Marketer or Aggregator?
8. How do I get my contacts into the M4 Mobile Marketing Solutions software?
9. What if I have existing mobile phone numbers with no carrier info?
10. How do I access my M4 Group account and what software/hardware do I need?
11. How long does it take before subscribers receive messages I send out?
12. What is the limit of messages I can send with your service?
13. How much does your service cost?
14. What are “Interactive Replies”?
15. When can I start using my mobile marketing campaign? How can I register?
16. Aren’t there strict rules and guidelines for mobile messaging campaigns?
17. What is a “shared” shortcode environment?
18. Do I need to obtain a common short code to start mobile messaging?

Q. 1. How do customers Opt-in to my mobile campaign?

A. All your customer has to do is text your Opt-in Keyword to shortcode 55678 in the US or 70734 in Canada.  They can Opt-in to your mobile campaign. For example, if your keyword is WIN, your customer texts the word WIN to 55678 or 70734. Your customer can just as easily opt-out of your mobile campaign by sending the word STOP .

When you sign up for a M4 Group Mobile Marketing Solutions BASIC account, for example, you are automatically given one keyword & 500 SMS text messages. We will also create and launch your first mobile campaign of choice. You can purchase additional SMS text message allotments and keywords as your business needs them, or you can modify the keywords for an unlimited number of unique mobile campaigns. Chose the campaign that is right for you from our Industry Specific Packages.

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Q. 2. What is a Double Opt-in?

A. Any mobile campaign that is an ongoing (Paid Subscription) or Premium-rate requires a Double Opt-in procedure.

This procedure starts with the user sending a text message with your Keyword to 55678 or 70734. The user will then receive a message asking that they confirm their request to join your mobile marketing campaign. By replying with YES, Y, OK, or SURE, the user confirms their opt-in request and is “Double Opted-in” to your mobile marketing campaign.

The user then receives a confirmation message stating the terms of the mobile marketing campaign along with your contact information. Now, you are ready to start sending your user timely mobile alerts.

Most businesses use campaigns that are Standard Rate - Single Opt-in Only – see below.

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Q. 3. How can I promote my mobile marketing campaign to my customers?

A. The best way to build your opt-in database is to leverage your mobile marketing campaign through the existing promotional channels you already have, such as print, radio, television, internet, in-venue, packaged goods, and more. Integrating your marketing efforts in this way is the best way to encourage customers to join your mobile marketing campaign. Your campaign message to consumers should be simple and can be added to the promotional material you are currently using. Here is an example:

“Join Hollywood VIP Mobile Club to find out about hot upcoming events. Send the Word ‘VIP’ to 55678 now!

*Free service – Msg&data rates may apply w/your carrier”

Additionally, you can create incentives such as free gifts, discounts and special invites to encourage your customers to join your mobile marketing campaign.

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Q. 4. What types of mobile marketing campaigns can I create with your service?

A. M4 Group Mobile Marketing Solutions platform supports all types of mobile campaigns. Select a one-time message or subscription campaign and choose either Standard rate or Premium rate. Most of our messages are text-based (SMS) messages no longer than 130-160 characters. Each message can have up to 6 Interactive Replies that can be created to increase interaction and personalization for your mobile marketing campaign.

Our platform also supports content mobile campaigns such as images, ringtones, wallpapers, mobile video, and WAP URLs.

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Q. 5. What are the special rules regarding Text-to-Win Premium Sweepstakes?

A. ALL Premium sweepstakes campaigns must have a FREE method for entering the sweepstakes online. Our M4 Group Mobile Marketing Solutions platform ensures that all Premium text-to-win or text-to-vote campaigns also have a FREE method of entry.

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Q. 6. What cellular carriers do you support?

A. M4 Group Mobile Marketing Solutions currently has connections with ALL US & Canada Tier 1 carriers and is also compatible with most US & Canada Tier 2 carriers as well.

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Q. 7. Do I still need to find a Mobile Marketer or Aggregator?

A. No.  M4 Group provides you with all the tools you need to create unique mobile marketing campaigns in minutes.

Aggregators specialize in direct connections to the carriers and have very limited messaging platforms. M4 Group Mobile Marketing Solutions has all the connections integrated within a single platform.

Mobile Marketers can charge a hefty premium for preparing mobile campaigns that could be created and managed effortlessly by you or your staff. M4 Group Mobile Marketing Solutions works with you to set up all your initial campaigns, so there is no delay or lengthy learning curve. You also receive ongoing training and support. This way you have the flexibility to take over the reins and manage everything yourself or continue to use our “done for your Mobile Marketing Services”.

With M4 Group Mobile Marketing Solutions you can bypass the mobile marketer and the aggregator and take advantage of a comprehensive mobile marketing, management & messaging software that is easy to use and very advanced.

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Q. 8. How do I get my contacts into the software?

A. M4 Group Mobile Marketing Solutions has designed a simple online process for uploading existing contacts. Use our sample .CSV file to properly format your existing contacts. Our up-loader will sort out invalid records and duplicates while updating records that have already been added.

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Q. 9. What if I have existing mobile phone numbers with no carrier info?

A. M4 Group Mobile Marketing Solutions can look up your existing mobile contacts and retrieve the carrier information for these contacts. All you have to do is upload your contacts database via .CSV File and we do the rest.

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Q. 10. How do I access my account and what software/hardware do I need?

A. M4 Group Mobile Marketing Solutions is web-based. When you setup an account, all you need to access the service is a computer that is connected to the internet and any web browser. There is no special software or hardware to install or purchase.

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Q. 11. How long does it take before subscribers receive messages I send out?

A. Messages are sent instantly within 1-2 minutes of you sending a message.

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Q. 12. What is the limit of messages I can send with your service?

A. There is no limit on how many messages you can send using our service. However, MMA Best Practices indicate that you should not be sending more than one message per day to your subscriber base. More frequent message sending can result in a very high opt-out rate from your list. Content providers must always be cognizant of the number of messages they are sending to participants in their programs to avoid a poor user experience.

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Q. 13. How Much Does Your Service Cost?

A. M4 Group Mobile Marketing Solutions is affordable and can be setup immediately. No other digital media channel can provide the flexibility, targeted results, traceability or impact at a competitive cost.

Select from our Basic or Premium Programs:

All of our Programs have a pre-determined number of keywords, sms message allotment, features and tools access.  Each Program has a one time set up fee and an ongoing monthly service fee based on what is included in the Program.

We’ve kept our business model clear and focused.  Our goal is to have your business leveraging the power of the M4 Group Mobile Marketing Solutions platform so that you are making money and market share from the moment you begin and everyday thereafter. Period.

Our Premium Programs have been developed to jump start businesses within specific industries.  Premium Programs include setting up all initial campaigns for your business, backend set up for marketing management, plus ongoing training and support.

Need to add a feature or service? As your mobile marketing needs expand or you are ready to deploy value-added features, select modules from our al a carte service menu.

All of your reserved keywords and campaigns will remain active and accessible by your business as long as your account is current.

We charge a low per message rate for outgoing messages that are in excess of your Program Agreement allotment.

You may purchase message credits and additional keywords for additional monthly fees.

There are no contracts to lock you in.  Your Program Agreement may be terminated at any time with 30 days written notice.

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Q. 14. What are Interactive Replies?

A. The key to a successful mobile marketing campaign is to engage your users in interactive and personalized messaging content using our patent-pending software that allows up to 6 Interactive Replies per campaign. This dialogue stimulates user interactivity and personalization. You gain valuable information from such conversations that you can now use to target your offer.

Your prospects are giving you permission to market to them in their own pocket!

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Q. 15. When can I start using my mobile marketing campaign? How can I register?

A. The answer is RIGHT NOW!

M4 Group has gone through the painstaking task of provisioning every type of mobile campaign so you don’t have to work it all through.

Simply log-in and create any type of multiple campaign such as text-to-win, text-to-vote, interactive alert, trivia, coupon/ad/ringtone/wallpaper, and more. Agree to the Terms & Conditions and your campaign is activated right before your eyes.

Register for your account with us and we will contact you to complete the application based on your Business and Program needs.

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Q. 16. Aren’t there strict rules and guidelines for mobile messaging campaigns?

A. YES, the MobileMarketing Association (MMA) has developed bestpractices guidelines for mobile messaging campaigns. However, with M4 Group Mobile Marketing Solutions you don’t have to worry. All campaigns are pre-programmed to adhere to ALL Mobile Marketing Association guidelines for Best Practices.

Once you decide on the type of mobile marketing campaign, our messaging software will guide you through the proper single or double Opt-in process. Every message sent to an Opt-in user will automatically contain the proper message footer (Txt STOP 2 Quit. Std rates apply).

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Q. 17. What is a shortcode?

A. All mobile campaigns operate on a common short code that is approved by mobile carriers. Short codes can be unique or random 4-6 digit numbers.

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Q. 18. Do I need to obtain a common shortcode to start mobile messaging?

A. The answer is NO. M4 Group Mobile Marketing Solutions provide a shared shortcode environment in which each customer uses unique keywords on the same short code “55678″ in the US and “70734″ in Canada.

You still have the powerful two-way messaging capabilities using our Interactive Replies feature without the added cost of paying for a shortcode.

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M4 Group Marketing
2146 Nicklaus Drive VictoriaBCV9B 6T3 CA 
 • 250-415-0785