New Study just out!
CHICAGO, Jan. 11, 2011 /PRNewswire/ — A flood of innovation involving smart phones, social media and local search will soon have a massive impact on what travelers do and how they spend their money while on vacation, according to a new study from a leading travel market research firm.
“Mobile technologies, social networks and location-based search are already having a huge effect on consumers’ trip planning. But the impact is going to be even more profound going forward as we reach a tipping point in the adoption of smart phones and tablet PCs,” said Jon Schepke, President of SIM Partners.
He cautioned that destinations, hotels and travel attractions should have a mobile marketing strategy in place now to adapt to the fast-changing digital landscape and ensure that they are well-positioned to take advantage of these opportunities. “Those who move quickly to develop engaging and consumer-friendly mobile applications will gain a significant advantage in a very competitive marketplace,” Schepke said.
Don’t think this is just about hotels, travel and leisure either, the report cited mobile convergence – the explosion of GPS-empowered applications, mapping, search, digital camera, MP3 player and other capabilities available on smart phones — as a key trend that will significantly influence consumers’ future choices of activities.
M4 Group has been helping small business clients prepare for these exciting times. We’ve seen it coming and are ready! If you haven’t taken advantage of our Local-Mobile-Fusion programs give us a call. We’ve been specializing in this area for years and can help you too! Technologies have leveled the playing field, and small businesses stand to win big time.
Now is the perfect time to jump in!