About Website Design and Development
If you are considering a new website but are a bit overwhelmed with the advances in technology and all the choices available, here are some tips to help keep the design and development on track.
Static vs. Dynamic Websites
Begin by being clear about costs. Talk to your web developer about the type of website your company needs. There is no need to “develop” a state-of-the-art website if you have a business offering a limited amount of products and services or is intended as a business introduction to clients on line. Any reputable web developer will tell you that a “static” website may be all you need.
However, if you have a business with rapidly-changing product lines, static websites are not the best solution. It offers more flexibility and interactivity for both your customers and your business needs. A dynamic website also encourages search traffic to stay focused and engaged. It moves them along quickly and easily to find what they are looking for—from wherever they are inside your site. It helps them organize and narrow their search with less effort. Including influencing tools & social media forums optimize relationships as well as build up their trust in doing business with you instead of with your competitors.
Another bonus of a dynamic website is that most have “back-end” administration areas that can allow a business owner to make changes or add pages themselves. A dynamic website makes it easier and faster for you to make routine changes as required. If the platform offers a WYSIWYG editor, you can create pages as easily as using a word processor.
Search Engine Optimization
To be an effective asset, a dynamic website needs to be found by local search traffic. Most web designers know little about search engine optimization (SEO). They may have a terrific “eye” when it comes to design, but it’s not just design that keeps search traffic engaged with your business. Use a web development firm with SEO specialists on their team. After all, your beautiful new website isn’t much good if it can’t be found by those looking for the types of products and services your company offers.
SEO specialists ensure that your web pages will be found for keywords and phrases relevant to your business. They don’t make up these words; they research the most often selected keywords searchers use when they are looking for products or services within your market niche. So, if you own an auto repair shop, for example, keywords like auto repair, car repair, smog check, oil change, tune up may prove to be the terms most commonly used.
To improve your chances of being found, SEO technicians ensure these terms also appear somewhere on all relevant pages of your site and on other websites that link back to your site. It is best if the links that point to your site are anchor text links to give your web pages extra authority in the eyes of the search engines for the keyword phrases used in the links.
When it comes to search engine optimization, websites that are built exclusively in Adobe Flash are not SEO friendly at all. Search engines can’t read or index Flash content, so it appears to searchers as if your website is missing some content.
Mobile-friendly Design Considerations
How important is it to have a mobile-enabled site? Very! More and more, websites are being found by those using a mobile device like a smartphone or one of the new tablet devices. A great “mobile-friendly” version of your website is narrower in width and simpler in its design so that mobile users can easily access and navigate the content.
Also, as many devices do not support Flash, it’s best to ensure that your mobile version doesn’t use Flash to display any vital content. If it does, the content may never be seen by those using a mobile device.